Curious, analytical, and with a strong visual sensibility, I work to make complex problems understandable and translate them into clear, intuitive digital experiences that improve how people work, think, and make decisions.

My experience spans visually driven brands as well as complex SaaS products for expert users. Across these contexts, I work with UX, systems thinking, visual design, and product strategy, often in close collaboration with cross-functional teams. I value environments where different perspectives challenge assumptions and shape better outcomes.

For me, design starts well before the first sketch. I focus first on understanding the people using the product, their workflows, and what they are trying to achieve within their specific context. That understanding forms the basis for deciding what matters and what can be simplified or improved.

In recent years, I have worked end-to-end on a white label platform for the auction industry as part of a small, fast-moving product team. Prior to that, I worked in the fashion industry, where I learned to balance creativity with business constraints in fast-paced and constantly changing environments.

Moving between these industries has strengthened my ability to quickly understand new domains and identify what is essential. With a background in design, frontend development, and business administration, I am comfortable moving between the visual, technical, and strategic aspects of product work. Aesthetics matter to me as much as function, and I enjoy working at the intersection of these perspectives, where product decisions become more grounded and effective.

What keeps driving me is curiosity and the creative possibilities that come with it. Every project brings new people, new problems and new ways of combining ideas and visuals to create something better. That is what makes this work feel endlessly relevant.

Want to know more about how I think or work? Feel free to reach out.